Gohitch

Product Design and Development

Shared Mobility Mobile App (Carpooling)

Download app

Toolkit:

Product Design and Development

Shared Mobility Mobile Application
(Carpooling)

Download app

Toolkit:

01.

Problem to solve

Thousands of people commute to work in their vehicles despite costs, traffic congestion, and pollution. Outside Buenos Aires, there is less congestion as many travel to industrial parks or offices. In conclusion, many drivers and passengers travel at the same times to the same places without a way to communicate with each other.

02.

Objective

To enable public transport users, car drivers, or van passengers to reach their destinations safely, comfortably, and affordably, leveraging a circular mobility approach where passengers and drivers connect for a better experience.

03.

Solution

Through a co-creation process, Clapps advised and developed the Pollux brand, its web presence, and applications, as well as a platform that allowed for the integration of various exchanges and arbitrage in financial operations to automate processes and streamline manual work for financial operators.

03.

Solution

Develop a mobile application focusing on second-generation Carpooling (where individuals share their vehicle with others on similar routes). This initiative aims to positively impact user well-being by providing greater comfort, reducing stress, and fostering a circular economy that helps decrease transportation costs.

Get The App and Start
Testing GoHitch

DOWNLOAD

Download

Work Process

DURATION
12 months

START
‍Sept 2022

INDUSTRY
Carpooling

PLATAFORM
‍App Mobile

Research
Problem Identification
Solution Proposal
Market Analysis - Urban Mobility Competitor Benchmarking
Brand Branding

UX Design
Customer Journey Map
Userflows
Information Architecture
User Persona

UI Design
Design Patterns
Medium-Fidelity Wireframes
Motion UI
UI Kit
High-Fidelity Prototyping
Usability Testing

Development
‍Infrastructure Setup
Backend Configuration
Third-Party Integration Setup (Maps, MetaMap, others)
Flutter Frontend Development
Node.js Backend Development
Angular Backoffice Development

Work Process

DURATION
9 months

START
‍June 2022

INDUSTRY
Fintech

PLATFORM
‍Web + Mobile

Research
Problem Identification
Working Hypothesis
Solution Proposal
Archetypes / User Personas

UX Design
Data Analysis
Customer Journey Map
Information Architecture
Low-Fidelity Wireframes
Userflows

UI Design
Design Patterns
UI Kit
Motion UI
High-Fidelity Prototyping

Problem Identification

Proposed Solution

Market analysis

Benchmarking

Branding

Sept.

Oct.

Nov.

Dic.

Customer Journey Map

Jan.

Information Architecture

Feb.

User persona

Mar.

Userflows

April

Design Patterns

UI Kit

Wireframes media

High-fidelity prototype

Motion UI

Configuración backend

Third-party integration

Flutter Frontend Development

Node.js Backend Development

Angular Development

May.

Surveys

A survey was conducted with a diverse group of people to gather data that provides an overview of how users commute. This questionnaire served to confirm, in the first instance, the relevance of the proposed solution.

In your opinion, is a car trip with an average occupancy of more than 3 people considered a sustainable mode of transportation?

Yes

What would your ideal mode of transportation for commuting to work/studies be?

When you have to commute to work or college, what means of transport do you use?

My car
Public transportation
Walking / biking
Carpooling with someone
Car and public transportation
Taxis, remises, Uber, Cabify
Working from home
Walking

15 (68,2%)

4 (18,2%)

1 (4,5%)

2 (9,1%)

3 (13,6%)

5 (22,7%)

4 (18,2%)

1 (4,5%)

Passenger User Persona

Personal Data

Name:

Age:

Location:

Specialty:

Sofía

32
‍
Pilar, Bs. As

Marketing Specialist

Motivations

Savings: Wants to reduce expenses on fuel, tolls, parking, and car maintenance.

Environment: Cares about the environmental impact and congestion caused by using a personal car.

Social: Wants to meet people and make connections while sharing rides.

Efficiency: Prefers to be productive or relax instead of stressing over driving.

Frustrations

High costs: Tired of spending a large part of their salary on the car maintenance.

Heavy traffic: Exhausted by traffic and long, solitary trips to the city center.

Environment and guilt: Concerned about the environmental impact of their actions and feels guilty.

Limited transport: Sees public options as inconvenient from Pilar.

Personal Information

Name:

Age:

Location:

Specialty:

Sofía

32
‍
Pilar, Bs. As

Marketing Specialist

Frequently Used Apps

Uber

Mercado pago

Google Maps

Driver User Persona

Personal Data

Name:

Age:

Location:

Specialty:

Juan

38
‍
Pilar, Bs. As

Engineer

Motivations

He wants to maximize his income and save money for other activities.

He doesn't like driving alone in his car and wants to engage in more sustainable practices.

He is interested in sharing travel costs with passengers.

Frustrations

He is tired of the high expenses related to his car and is looking for ways to reduce them.

He feels frustrated by constant traffic and long commute times that affect his quality of life.

He is concerned about the negative environmental impact of individual car use.

He sometimes finds it monotonous and lonely to drive alone every day.

Frequently Used Apps

Waze

Mercado pago

Instagram

Personal Information

Name:

Age:

Location:

Specialty:

Juan

38
‍
Pilar, Bs. As

Engineer

Benchmark

Actions

Less than 5 steps to create a trip

Clear, modern, and simple UX/UI

Online payment methods

Payments through the app

Coverage in Argentina

Coverage in other countries

Interurban coverage

Medium/long-distance coverage

The price is calculated by the app

High levels of user security

Panic button

Large number of users

Provides information on carbon footprint and environmental impact

Tarea 1

Tarea 2

Tarea 3

Tarea 4

Information Architecture

Driver's profile

Userflow: Registration for drivers and passengers

User Journey

Stages

Stage 1

Stage 2

Stage 3

Stage 4

Actions

The user hears about Go Hitch. They download the app, read information, check app reviews, and decide to register.

Enters origin and destination of the trip. Explores available drivers, schedules, and costs. Selects a trip and sends a request.

Meets the driver at the meeting point. Shares the ride to work. Converses and enjoys time with other passengers. Arrives at the destination.

Rates the trip and the driver. Makes the corresponding payment. Plans future trips using Go Hitch.

Pain Points

Initial distrust about the safety of sharing a car with strangers. Concern about scheduling compatibility with other users.

Difficulty finding a trip that fits their schedule.
Uncertainty about seat availability.

Possible delays or changes in the itinerary.
Communication issues with the driver or passengers.

Limited payment options.
The final destination point was a few blocks away.

Feelings

Opportunities

Provide reliable information about the safety and benefits of carpooling, simplify the registration and verification process, and highlight positive user testimonials.

Improve the Search and Planning stage with advanced search capabilities, real-time seat availability, and notifications for new trips.

Optimize the shared travel experience with facilitated communication, real-time tracking, and rewards for positive users.

Implement transparent ratings, payment options, and loyalty benefits.

Low-fidelity prototype

UI kit

Isologotype design

Typography & Colors

Inter

abcdefghijklmñopqrstuvwxyz

ABCDEFGHIJKLMÑOPQRSTUVWXYZ

When choosing color options, select those that psychologically represent the key words of the institution.

Technology = Blue
Sustainable mobility = Green
Energy efficiency = Green
Savings = Green

Primario

Secundario

#50gE2f

#368cd9

#000000

#50gE2f

Usability Testing

To validate the prototype with different users, we conducted a usability test to identify navigation issues, gather valuable user feedback, and improve the experience.

Participants

Age

Gender

Profession

Participant 1

Female

Lawyer

Participant 2

Female

Engineer

Participant 3

Male

Architect

Participant 4

Female

Student

Participant 5

Male

Lawyer

Participant 6

Male

Economist

Tarea 1

Tarea 2

Tarea 3

Tarea 4

Task 1

Take a trip

Rate

Add credit

Tarea 1

Tarea 2

Tarea 3

Tarea 4

High-fidelity prototype

To log in to GoHitch, you need to select the profile you will use in the app.

‍Driver Profile
Estimate the cost of your trip

Before creating your trip, you will be able to see the cost of fuel, tolls, and parking (if selected) for your route.

You can also choose how many minutes to start the trip.

Driver Profile
Accept/reject trip requests

When you start your trip, you will be able to receive requests from passengers who wish to travel with you. You will see the income you would earn if you accept the trip and how many minutes you need to detour to pick up that passenger.

‍Passenger Profile
Select driver

When you set your trip's origin and destination, you can select drivers who are near you and who will drop you off close to your destination point.

You can see how much you have to pay for the trip, the time it takes for the driver to pick you up, and how many meters away from your destination they will drop you off.

Passenger Profile
Rating

GoHitch aims to create a community where users are the protagonists.

That's why you'll be able to rate each trip taken and make recommendations about different users.

Passenger Profile
Rating
‍
‍GoHitch aims to create a community where users are the protagonists.

That's why you'll be able to rate each trip taken and make recommendations about different users.

Personal Data

Personal Information

Personal Data

Personal Information

Let's work together!